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September 2009 Meeting Notes |
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Jil MacMenamin has handouts from her talk on Photoshop selection tools on her web site.
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Next meeting: December 1, 1-4 PM Marlboro College Graduate Center Brattleboro, VT directions
Agenda: - 1 PM: Email Marketing Basics presented by David Weisberg of Yankee Magazine
Dave will cover the following:
- Reasons to use email marketing? How frequently to send?
- Who can you email legally? CAN-SPAM law explained.
- What platform to use? (Software, Email Service Providers, MS Outlook) How to create email templates (Dreamweaver, hand-coding, templates).
- Key elements of your email: list, subject line, from name/email, HTML/TEXT, header and footer content, landing page, opt-out mechanism, landing page consideration, content (design, copy, interaction).
- Why testing is important. What should you test (subject line, offer, list, creative, landing page). Which metrics are best (open rate, clicks, conversions).
- Reporting: open rate, click through rate, individual clicks, conversion to action/sale
- 2:30 PM: Jean Mas will present Flash Animation Basics
- Raffle for free book drawing and Adobe schwag. Books courtesy of O'Reilly!
- As always, there is no admission fee to attend our meetings.
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November 2009 Meeting Notes |
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Julie Strothman's slides on Universally Accessible Forms can be found here. Julie's links are at http://delicious.com/strottrot/neaug. Lynda.com's videos on Illustrator Pathfinder tools can be found in the Illustrator CS@ One to One Mastery course.
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