Next meeting: May 1, 1-4 PM
Marlboro College Graduate Center
Brattleboro, VT directions Photos to download for Joey's Photoshop presentation: Agenda: - 1 PM: Joey Morgan of Church & Main will discuss Photoshop retouching of photos for non-designers and for those without a designer background (see below).
- 2:30 PM: Tina DuBosque will talk about e-commerce (see below).
- Free lunch donated courtesy of Fresh Jones.
- Raffle for free book drawing and Adobe schwag. Books courtesy of O'Reilly!
- As always, there is no admission fee to attend our meetings.
More Information on Joey Morgan's Talk Photoshop for Non-Designers or How to Make (almost) Any Image Look Better in three (or four) Extremely Simple Steps
Within my own idiosyncratic and highly opinionated process, Photoshop has seven
really big concepts. When you really get
those concepts, you start using the program the same way you drive a car
right and left brain synapses firing at the same time.
Consider also that there are six ways to do any photoshop task: one is simply
a bad choice; two are basic and not particularly refined; two others work well;
and one that for that particular image and usage is stellar.
We'll identify a couple of the major concepts, go back to the original
exercise (the simple step by step) and refine the file. To end the hour we'll
convert a color image to grayscale in at least half a dozen ways, (i.e., from
the truly ridiculous to the sublime). More information on Tina DuBosque's Talk
The entrepreneur develops new awareness when applying traditional business practices to a successful web-based business embraced by web savvy consumers. To turn "bricks to clicks" means understanding e-Commerce from a broad perspective, and implementing change. This lecture is the first step to laying that cornerstone. Topics specific to your web presence, such as website development and hosting, shopping cart and database components, and on-line payment options, are covered in a jargon-free presentation. Other topics include knowing your customer, measuring your success, web marketing and related media campaigns, issues of cyberlaw and web ethics, and guidelines when searching for professionals and services.
Session 1 (May's meeting) - e-Commerce Primer - General Intro What e-Commerce is and why it is/isn't for you (General discussion of business/marketing plans, some e-business models - B2B, B2C; going from bricks to clicks; starting with clicks, product unique-ness or niche market, ability to present/deliver product 24/7, cyberlaw & ethics familiarity, resources)
Session 2 (Coming in June) - e-Commerce Primer - Nuts & Bolts What you need to create your e-Commerce presence (I'll discuss domain name, web hosting service, e-commerce website, CRM, SEM - SEO / PPC, web analytics, attitude adjustment, professionals & services what to look for/what to ask, resources)
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