Web design for ROI: Turning Browsers into Buyers & Prospects into Leads

Author(s): Lance Loveday & Sandra Niehaus

Details: New Riders Press (October 27, 2007)
ISBN-10: 0-321-48982-9

Paperback

This is a must-read for website developers, designers, engineers, marketers and … oh yes … owners - your clients. If you think that you know it all, you don't!  I read this book twice and used it for my recent marathon e-commerce workshop. 

The authors have done a great job in focusing on the crucial goals, strategies and techniques of redesigning a site so that it is customer-centric and provides the desired conversions - buying something, completing and submitting a form, ordering a free product or brochure, etc.. It's all about the customer.

Beginning with discussions about conversion, ROI (return on investment), and the web business approach, the authors move seamlessly into techniques of building or redesigning key areas of any successful website.  They include information on establishing site metrics and how to approach using web analytics.

You may be surprised, and excited, at how they repurpose and redesign 'traditional' thinking about business online. The reasoning is flawless; knowledge applied should lead to excellent results!

Don't miss Chapter 10, where a valuable resource list awaits you!

As Kelly Goto, gotomedia CEO, notes in her Foreword to this book:

 "Done properly, this approach results in increased revenue and lead generation. Sound easy? After you read the book and try its no-nonsense approach, you may think so. My advice: read, review, implement and measure.  The results will be worthwhile."

Bravo, Lance and Sandra! Many thanks for writing this book! And many thanks to NEAUG for the opportunity to read and review this important book.